Via – NYTimes.com.
Whether for moral reasons or because of a Jobsian belief in the superiority of their vision, high-tech food entrepreneurs are focusing primarily on providing alternatives to animal protein. The demand is certainly there. Worldwide consumption of pork, beef, poultry and other livestock products is expected to double by 2020. Animal protein is also the most vulnerable and resource-intensive part of the food supply. In addition to livestock production’s immense use of land and water, runoff pollution and antibiotic abuse, it is responsible for 14.5 percent of greenhouse gases, according to the United Nations.